Digital marketing is the use of online channels such as search engines, websites, social media, email and paid ads to promote products or services. It allows businesses to reach their audience where they spend most of their time - online.

A digital marketing agency helps businesses grow online by offering services such as SEO, social media management, PPC advertising, content creation, email marketing and website optimisation - all designed to improve visibility and conversions.

Follow trusted SEO sources such as Google Search Central and industry blogs, subscribe to marketing newsletters and keep an eye on your analytics. Using tools like Google Search Console can alert you to performance drops or ranking shifts early on.

Choose keywords based on relevance, search volume and competition. Use tools like Google Keyword Planner or SEMrush to find terms your target audience is actually searching for, then align them with your content and goals.

Social media refers to platforms like Facebook, Instagram, LinkedIn and TikTok where users create, share and engage with content. For businesses, it’s a powerful way to build brand awareness, connect with customers and drive traffic.

Digital marketing helps businesses connect with potential customers, increase brand visibility and drive sales. It provides measurable results and enables you to reach the right audience at the right time with precision.

Search Engine Optimisation (SEO) is the process of improving your website’s content, structure and authority so it ranks higher on search engines like Google. It helps bring in more organic traffic from people actively searching for what you offer!

Local SEO focuses on improving your online visibility in a specific area. It includes optimising your Google Business Profile, using location-specific keywords and building local backlinks to appear in searches made by people near your business.

Yes, having a website gives your business credibility, control and visibility online. It acts as your digital home, where people can learn about your services, contact you and trust that you’re a legitimate business.

It depends on your goals, platforms and content strategy. As a general guide, small businesses should aim for at least 3–5 hours per week to plan, post and engage effectively.

It depends on your audience. B2B companies often succeed on LinkedIn, while visual brands thrive on Instagram. TikTok works well for creative and fast-paced content, and Facebook remains strong for local and community engagement.

Responsive means your website automatically adjusts to look and work well on different screen sizes - from desktops to phones. This improves user experience and is now essential for SEO and usability.

A good web design is clean, easy to navigate, mobile-friendly and focused on the user. It should load fast, reflect your brand clearly and guide visitors towards key actions like contacting you or making a purchase.

Yes, re-purposing content is smart! You can turn a blog post into a social media series, or a video into a podcast. It saves time, reinforces key messages and lets you reach different audiences in multiple formats.

SEO pricing varies based on scope, experience, industry and competition. Basic services might cost less, but advanced SEO involving strategy, content, and technical fixes tends to require more investment.

No, creating a Facebook business page is free. However, to reach a wider audience or run targeted campaigns, many businesses choose to use paid Facebook ads for better visibility and results.

At minimum: a Homepage, About page, Services or Products page, and Contact page. You might also want a Blog for SEO and a Testimonials or Case Studies page to build trust.

A well-optimised website builds trust, educates potential customers and leads them smoothly through your sales journey. Clear calls-to-action, engaging content and strong visuals help convert visitors into paying customers.

Ideally every few months. Keep your content fresh by updating dates, improving outdated info and adding new content. Regular updates help with SEO and show Google your site is active and relevant.

On-page SEO includes changes made directly on your site - like improving headings, meta descriptions, image alt text and keyword placement. Off-page SEO is about what happens outside your site, such as backlinks, online mentions and local citations.