Marketing Strategy for Small Business
My digital marketing strategies give you a clear marketing roadmap to follow. This removes the costly guesswork that most small businesses go through.
My digital marketing strategies give you a clear marketing roadmap to follow. This removes the costly guesswork that most small businesses go through.
How it Works
My digital marketing strategies always start with your goals and ambitions for your business.
Then we chat about you, how much time you have, and what marketing you can do yourself. Because there is no point designing a plan that you don't have the time or technical ability to carry out.
Marketing Strategy Services
I then begin market research to learn more about your industry and your target audience. I look at buying habits, how your audience searches, and why they choose one product over another.
Finally, I create a digital marketing strategy that's easy to follow, and designed around you. It tells you what to keep doing, what to start doing, and what to stop.
This includes:
Marketing Strategy & Audit
Once I know enough about you and your business, I audit your current marketing, to see if what you are currently doing is working towards your goals, or just wasted effort.
What I look at:
All Brands are Different
No brand is the same, and all brands need to stand out. Check out what different fonts, colours, and wording can do by clicking through some brand styles.
My branding services can make a big difference when it comes to the impact your business makes on the market. Included with all marketing strategies, or available as a standalone service.
Some brands are fun and friendly!
...and might require big fonts and bright colours to get this across to their customer base.
Bold Poppins font
Bright blue background (#01BAEF)
Short words and excitement!
Others can be calm, professional & elegant
...and may require softer colours and classic looking fonts, with copy that takes its time and explains things properly.
Palatino Linotype font
Soft tone background (#f5dfbb)
Calm tone of voice, detailed wording
Or a brand might be on the cutting edge of technology
...and you require futuristic feeling fonts and gradient backgrounds to convey this to your audience.
Gradient background
Robotic or futuristic feeling fonts
Technical wording that fills the reader with confidence
For a lot of my clients, the biggest problem with marketing is the time it takes out of their working week. A clear strategy saves them hours.
No more writing Instagram posts at 9 p.m.
Use the calculator to see how much time you could save with a clear marketing strategy for your business.
LEADER Funding
If your business is eligible, supports like the Local Enterprise Office's Grow Digital Voucher and LEADER funding can cover a significant share of marketing project costs. I've delivered multiple grant-funded projects, and I'll tell you what you might qualify for before we agree anything.
Is This For You?
If you are a small business that wants to get more from your marketing and start growing, this is for you.
Contact me today to book a first consultation.
Marketing Strategy FAQ
Digital Marketing Strategy FAQs
What's the difference between the audit and the strategy?
The audit is the diagnosis: what's working, what isn't, and why. The strategy is the treatment: the step-by-step plan to fix it. Every strategy starts with the audit, so you get both. If you only want the diagnosis, that's what the €249 Health Check is for.
Will I understand the report?
Yes. That's the whole point. Everything is written in plain English, and the walkthrough call exists so you can ask about anything that isn't clear.
How long does it take?
An audit is typically 1–2 weeks. A strategy is 3–4 weeks depending on scope. I'll give you a clear timeline before we start.
Do I need a Health Check first?
No. The strategy includes its own audit, so you can start here. The Health Check is for when you want to know what's wrong before committing to a full plan.
What happens after the strategy?
Whatever suits you. Run it yourself, come back for specific pieces, or bring me on as an ongoing Marketing Partner. There's no lock-in.
Do you help track performance after?
Yes, I include KPIs and simple tracking tools so you can measure success.
Stop Marketing in the Dark
A full Marketing Strategy is a fixed €1,600. Book a consultation to talk it through, or start smaller with a €249 Health Check.
Free ConsultationStart with a Health Check