Marketing Strategy for Irish SMEs and Start-Ups
Not sure where to focus your marketing budget? I'll build you a clear, practical plan that fits your goals and your budget
Let's Discuss Strategy
Marketing Plans for Small Businesses
A good marketing strategy isn’t just a plan on paper - it’s a blueprint for growth. I will work alongside you to help you build a strategy that actually works - practical, measurable, and designed for your business.
Digital Marketing Strategy Services
My marketing strategy services cover all areas that your business needs to succeed.
Business & Goal Alignment
Your strategy should always follow your business goals - not just chase trends. I start by understanding your needs: more leads, more awareness, more sales - or a bit of everything.
- Defining clear marketing goals and KPIs
- Aligning strategy with your sales funnel and priorities
- Focusing on actions that bring real ROI
Audience Research
You can’t market to everyone - and you don’t need to. I'll help you identify and understand your ideal customers, and create messaging that truly resonates with their needs, interests and search behaviour.
- Building detailed customer personas
- Reviewing audience behaviour and demographics
- Identifying what platforms and content formats they respond to
Competitor & Market Analysis
Knowing what your competitors are doing (and what they're not) can uncover powerful opportunities. I'll help you assess the competitive landscape so your strategy is informed, differentiated and smart.
- Competitor audits (content, SEO, social presence)
- Gap analysis to spot areas for improvement or disruption
- Industry insights and best-practice comparisons
Channel Planning & Budget Strategy
With so many digital marketing options out there, choosing the right ones is critical. I'll help you focus on the platforms that match your audience and goals - and build a realistic plan for how to use them.
- Choosing the right mix of channels (e.g. SEO, Paid Ads, Social Media, Email)
- Planning timelines and campaign stages
- Creating a budget plan that balances impact with affordability
Messaging & Content Direction
Your message should always be consistent and compelling - no matter where it's shared. I'll help define your tone of voice, your value proposition, and core content themes, ensuring everything you put out builds trust and drives action.
- Defining your brand voice and key messaging
- Content themes aligned with customer journeys
- Direction for blog posts, landing pages, and social content
Measurement & Optimisation
I don’t just hand you a strategy and walk away. Instead I'll provide a plan for how to measure success, adapting as needed and staying focused on what truly works. This ensures continuous improvement and ongoing growth.
- Setting up KPIs for tracking performance
- Tools and dashboards for monitoring
- Advice on refinement and continuous improvement
What does a marketing strategy include?
It outlines your goals, target audience, key channels, and a plan of action to grow your business.
Do you offer strategy only, or also implementation?
I offer both. I can provide hands-on support or you can take the strategy and run with it.
Will this work for a small business or startup?
Absolutely. My process is built to suit businesses of all sizes and stages.
How is your strategy different from others?
I create custom strategies based on your business stage, budget, and capacity.
How long does it take to get a strategy?
Typically 2–3 weeks, including discovery, research, and plan delivery.
Do you help track performance after?
Yes, I include KPIs and simple tracking tools so you can measure success.