Marketing Strategies
to Grow Your Business
Marketing without a strategy is like trying to go up stream without a paddle. All businesses, no matter what size, need a a clear strategy to keep them focused and heading the right direction.
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Marketing Plans for Small Businesses
A good marketing strategy isn’t just a plan - it’s a blueprint for growth. It connects your business goals with the right audiences, channels, and messaging.
I will work alongside your to help you build a strategy that actually works - practical, measurable, and tailored to your business.
Digital Marketing Strategy Services
My marketing strategy services cover all areas required for your businesses success.
Business & Goal Alignment
Your strategy needs to support your business objectives - not just chase trends. We start by understanding what you’re trying to achieve: more leads, more awareness, more sales - or a bit of everything.
- Defining clear marketing goals and KPIs
- Aligning strategy with your sales funnel and priorities
- Focusing on actions that bring real ROI
Audience Research
You can’t market to everyone - and you don’t need to. We help you identify and understand your ideal customers, then create messaging that resonates with their needs, interests and search behaviour.
- Building detailed customer personas
- Reviewing audience behaviour and demographics
- Identifying what platforms and content formats they respond to
Competitor & Market Analysis
Knowing what your competitors are doing (and not doing) can reveal powerful opportunities. We assess the competitive landscape so your strategy is informed, differentiated and smart.
- Competitor audits (content, SEO, social presence)
- Gap analysis to spot areas for improvement or disruption
- Industry insights and best-practice comparisons
Channel Planning & Budget Strategy
With so many digital marketing options, choosing the right ones is critical. We help you focus on the platforms that match your audience and goals - and build a realistic plan for how to use them.
- Choosing the right mix of channels (e.g. SEO, Paid Ads, Social Media, Email)
- Planning timelines and campaign stages
- Creating a budget plan that balances impact with affordability
Messaging & Content Direction
Your message should be consistent and compelling - no matter the platform. We help define your tone of voice, value proposition, and core content themes to ensure everything you put out builds trust and drives action.
- Defining your brand voice and key messaging
- Content themes aligned with customer journeys
- Direction for blog posts, landing pages, and social content
Measurement & Optimisation
We don’t just hand you a strategy and disappear. We include a plan for how to measure success, adapt when needed, and stay focused on what’s working.
- Setting up KPIs for tracking performance
- Tools and dashboards for monitoring
- Advice on refinement and continuous improvement
Search Engine Optimisation
We will help get your website into the top results in Google search, using in-depth keyword research to bring traffic that you can convert.
- SEO Audits
- Keyword Research
- Traffic Boosting Blog Posts
- SEO Training
Social Media Marketing
I'll help you stand out in busy feeds and connect with the people who actually matter - the ones who drive your growth.
- Digital Asset Creation
- Social Media Advertising
- Social Media Management
Marketing Consulting
I provide marketing expertise for businesses that want to improve their marketing results, strategise new campaigns, or troubleshoot challenges.
- Digital Marketing Audits
- One-to-one or Team Training
- Market Research & Competitor Analysis
Google Ads Services
Are you not sure if you're getting the most out of your Google Ads? I can optimise, manage and improve your Ad account that you're getting the most out of your budget.
- Google Ads Audits
- Ad Account Management
- Analytics & Tracking Optimisation
Web Development
Does your website need an update? I can build you a new website from the ground up, or revamp your current one to improve performance, user journey, and conversions.
- Website Design & Development
- Full Website Rebranding
- Website Maintenance & Optimisation
Graphic Design
I can design assets for your Google Ads, your social media, website, and more, as well as video production and editing.
- Advertisement Asset Creation
- Social Media Asset Creation
- Video Editing & Production
What does a marketing strategy include?
It outlines your goals, target audience, key channels, and a plan of action to grow your business.
Do you offer strategy only, or also implementation?
We offer both. You can use our team for hands-on support or take the strategy and run with it.
Will this work for a small business or startup?
Absolutely. Our process is built to suit businesses of all sizes and stages.
How is your strategy different from others?
We create custom strategies based on your business stage, budget, and capacity.
How long does it take to get a strategy?
Typically 2–3 weeks, including discovery, research, and plan delivery.
Do you help track performance after?
Yes, we include KPIs and simple tracking tools so you can measure success.